ask yourself WHY they can't afford that much advertising... in an economy which sees human labor as something that needs to be rewarded in money - within a world that works towards technological advancement, making many jobs obsolete (of course it will get worse the more tech advances) - the people will eventually not have enough money to buy anything. This is one symptom of a complex socio-economic condition facilitated by the one invention that we all so praise and love, yes, it even out-values human health. I hope I don't sound too wise-assy but I think it is important for everyone to understand that there are alternatives to money, which served its purpose but it's time for a change.